Tag Archives: brand

Who’s cookie cutter are you using?

Cookie cutters have earned a bad name outside of the kids-and-moms crowd. They symbolize sameness and a lack of creativity. In brand management parlance, however, delivering a cookie cutter experience is a positive. It represents a promise made and a … Continue reading

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Embrace your milestone moments

This is an updated version of a post from the past, on a different version of Brandhappens.com. I think it still has a message worth repeating… This coming May 20th will be the 15th anniversary of my heart attack. Yes, … Continue reading

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Lessons from retail: avoid jargon

While I’m between full-time employers, I’m working a part-time job in big-box retail this holiday season to earn a little Christmas cash. I’m also learning some value brand lessons, including this one: Avoid the jargon – Every industry – and … Continue reading

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