Category Archives: Uncategorized

Build brands on love

If I’ve learned anything about brands in the past decade, it’s that great brands are loved. Organizations with great brands create amazing relationships through one-of-a-kind experiences delivered on a daily basis. Who doesn’t want to buy from a place where … Continue reading

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Who’s cookie cutter are you using?

Cookie cutters have earned a bad name outside of the kids-and-moms crowd. They symbolize sameness and a lack of creativity. In brand management parlance, however, delivering a cookie cutter experience is a positive. It represents a promise made and a … Continue reading

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Does faith fit in a brand promise?

I first published this post in early 2009, on an earlier version of Brandhappens.com, but I think it’s still a great question. At the very end of Chapter 14 in Paul’s letter to the church in Rome, he made this … Continue reading

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Lessons from retail: go all in on the employee orientation

While I’m between full-time employers, I’m working a part-time job in big-box retail to pay the bills. I’m also learning some value brand lessons, including this one: Focus on the employee orientation – The best opportunity to maintain an amazing … Continue reading

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Embrace your milestone moments

This is an updated version of a post from the past, on a different version of Brandhappens.com. I think it still has a message worth repeating… This coming May 20th will be the 15th anniversary of my heart attack. Yes, … Continue reading

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Hey customers: clean up your act in aisle 3

I’ve been working part-time in big-box retail for a couple of months now, and the biggest surprise I’ve had is the amount of time – and payroll – spent on just cleaning up after customers. When someone chooses a red … Continue reading

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Engage everyone in brand management

>The doorbell rang, earlier tonight and a neighbor, wearing a harness filled with a little baby, asked me to come restart her mower. When I arrived, I quickly started the mower and proceeded to mow the lawn, not wishing to … Continue reading

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Wrong too many times to hide

In my last post, I wrote about truth. I think truth is often a casualty in business, a victim of ego. Few people are willing to admit the truth when it makes them look bad, or has the potential to … Continue reading

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A truth about truth

>It was in my second job, as an editor of a company publication for a large insurance company, that I first learned the power of truth. And what people will do to avoid it. I was writing a typical article … Continue reading

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Everybody has a story

>As an editor of a small trade magazine, I learned that everybody has a story. Even though I was a freshly graduated communications major, it was my job to figure it out. I stumbled across a job at a small … Continue reading

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