Author Archives: marktruebrandwarrior

Build brands on love

If I’ve learned anything about brands in the past decade, it’s that great brands are loved. Organizations with great brands create amazing relationships through one-of-a-kind experiences delivered on a daily basis. Who doesn’t want to buy from a place where … Continue reading

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Who’s cookie cutter are you using?

Cookie cutters have earned a bad name outside of the kids-and-moms crowd. They symbolize sameness and a lack of creativity. In brand management parlance, however, delivering a cookie cutter experience is a positive. It represents a promise made and a … Continue reading

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Motorcycle marketing: throttle through the curve

While marketing a motorcycle brand is one of my dream assignments — the relationship between motorcyclists and their motorcycle is a powerful brand-building opportunity — this post is not about motorcycle marketing. It’s about marketing ideas that come to me … Continue reading

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Marketing apostate or grower

I understand some organizations don’t get marketing. It’s difficult to understand the emotional connections that build brand loyalty when you’re focused on incremental improvements in quality, reducing input costs and monitoring daily sales revenues. The leaders that give lip service … Continue reading

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Let ’em go. They’ll come back, to Iowa.

It’s been more than six years since I wrote this blog post about keeping young Iowans in Iowa. When I look back on it, it’s still an issue and I still feel the same way. So, I thought I’d republish … Continue reading

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Don’t buy local if local sucks

I’m not a fan of “buy local” campaigns when loser brands try to guilt you into buying their inferior products from people who could care less, just because you live in the same zip code. I said the same thing … Continue reading

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Does faith fit in a brand promise?

I first published this post in early 2009, on an earlier version of Brandhappens.com, but I think it’s still a great question. At the very end of Chapter 14 in Paul’s letter to the church in Rome, he made this … Continue reading

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Lessons from retail: go all in on the employee orientation

While I’m between full-time employers, I’m working a part-time job in big-box retail to pay the bills. I’m also learning some value brand lessons, including this one: Focus on the employee orientation – The best opportunity to maintain an amazing … Continue reading

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Embrace your milestone moments

This is an updated version of a post from the past, on a different version of Brandhappens.com. I think it still has a message worth repeating… This coming May 20th will be the 15th anniversary of my heart attack. Yes, … Continue reading

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Hey customers: clean up your act in aisle 3

I’ve been working part-time in big-box retail for a couple of months now, and the biggest surprise I’ve had is the amount of time – and payroll – spent on just cleaning up after customers. When someone chooses a red … Continue reading

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