Monthly Archives: February 2011

Don’t buy local if local sucks

I’m not a fan of “buy local” campaigns when loser brands try to guilt you into buying their inferior products from people who could care less, just because you live in the same zip code. I said the same thing … Continue reading

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Does faith fit in a brand promise?

I first published this post in early 2009, on an earlier version of, but I think it’s still a great question. At the very end of Chapter 14 in Paul’s letter to the church in Rome, he made this … Continue reading

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Lessons from retail: go all in on the employee orientation

While I’m between full-time employers, I’m working a part-time job in big-box retail to pay the bills. I’m also learning some value brand lessons, including this one: Focus on the employee orientation – The best opportunity to maintain an amazing … Continue reading

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