Monthly Archives: August 2006

Engage everyone in brand management

>The doorbell rang, earlier tonight and a neighbor, wearing a harness filled with a little baby, asked me to come restart her mower. When I arrived, I quickly started the mower and proceeded to mow the lawn, not wishing to … Continue reading

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Does your brand smell funny?

>First story: A few nights ago, I wandered into the kitchen for a little late night snack and some unfamilar, unpleasant odor hit me. When I asked my wife if she smelled it, she said she thought she smelled something … Continue reading

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