Monthly Archives: June 2006

A tale of two tours

>On the recent trip to Colorado, I had the opportunity to see how two organizations use their manufacturing operation as a brand building tool, and realize that there are more than one way to tell a story. First up was … Continue reading

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Me dost think thou protests too much about soccer

>I’m backtracking on my earlier post that soccer’s got a brand problem. If we use Kathy Sierra’s love/hate model, I think soccer – specifically soccer in the U.S. – will be just fine. MLS fans are showing up, teams are … Continue reading

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Maybe it was just that time of the season

>We were munching down on our $3.95 piece of chocolate cake in a small bakery along the Blue River running through Breckenridge, Colorado last week. Eating didn’t slow us down from making plans for our next meal, and we asked … Continue reading

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I met a zombie in Ogallala

>We managed to survive a six-day vacation across three states without once stopping at the Golden Arches, but we did meet a zombie at an Ogallala, Nebraska Wendy’s. It was a clear summer evening, and darkness hung in the air … Continue reading

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Utah gets to the point with its plate

> The Brand Warrior was on vacation last week, driving across Iowa, Nebraska and Colorado for a few days in the mountains. You don’t earn the title “brand warrior” by shutting down for a few days, so brand observations kept … Continue reading

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