Who’s your mama?

Mike Wagner’s done it again. He’s lobbed a timely brand-centric post linking moments of truth in the family with brand moments of truth in business. He cites the mom-delivered line “That’s how we do things in this family” as the ultimate brand management dictum.

While Mike reminded me in an offline conversation that many companies (dis)function like families, I found myself wondering how would we act if our moms actually worked alongside us every day?

  • Would we use only brand-appropriate language?
  • Would we be more diligent about sending thank you notes to our clients and vendors?
  • Would we get our work done on time, checking it twice before leaving the office?
  • Would we say please and thank you – and mean it – to our co-workers?
  • Would we follow up on our promises to others?

Or would we slip out at night, hang out with undesirable vendors and drink cheap beer?

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One Response to Who’s your mama?

  1. >Mark – really appreciate your building on the Mother’s Day posting. Good insight. I am already working on my Father’s Day posting.And your choice for the “mom” picture is a perfect smile maker.I like this bit of mothering from Morticia in the 1991 movie of the Addams Family:Morticia: Children, what are you doing? Wednesday: I’m going to electrocute him. Morticia: But we’re late for the charity auction. Wednesday: But, Mother… Morticia: I said no. Pugsley: Pleeaaaase? Morticia: Oh, all right.

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