Monthly Archives: May 2006

Brand ownership moment in a garage

>In no other business, in my humble opinion, is brand more clearly defined as a reputation than in the auto repair business. That’s a sensitive subject today because I took our 2000 Town and Country Van in for an oil … Continue reading

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Does your brand make you puke?

>Brand ownership isn’t easy. In fact, its very difficult because we’ve all been taught to suppress our natural creativity. The only time we take our eyes off the bottom line is when we wrap our hands around what Hugh McLeod … Continue reading

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Bad customer service you gotta love

>Last night, I popped a new, refilled ink cartridge into my printer to find it wouldn’t work. I called the Walgreen’s technical service number on the cartridge and was greeted with a thick, but delightful female British accent. I began … Continue reading

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Who’s your mama?

>Mike Wagner’s done it again. He’s lobbed a timely brand-centric post linking moments of truth in the family with brand moments of truth in business. He cites the mom-delivered line “That’s how we do things in this family” as the … Continue reading

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A personal brand that hits close to home

>I went to a going-away party for my wife’s co-worker and discovered the power and longevity of a personal brand. At the party, a guy name Jerry sat down next to me and introduced himself. He had spent a lifetime … Continue reading

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Sports logo blog’s a winner

>If you want to combine your marketing interests with your sports interests, check out the Sports Logo Pundit Blog. The guy’s admittedly an amateur design critic, and he’s sometimes a bit harsh in his commentary – such as on the … Continue reading

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Soccer’s got a brand problem

>First of all, I’m a soccer fan. I’ve played the game – slowly and rather awkwardly – for more than 20 years and watched it with interest for about 10 years. It’s a sport, not unlike baseball, that takes a … Continue reading

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Why do franchisees buy franchises?

>I stopped by one of my favorite sandwich shops tonight, a Blimpie owned by one of the most engaging franchisees I’ve ever run into. He and his wife work behind the counter at their two stores because they’ve seen what … Continue reading

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Entrepreneurs trip out of the blocks

>Stan DeVaughn is singing a sweet tune in his latest post over at Branding Post blog. In his post about the long distance between “vast vision and a half-vast go-to-market effort,” he zooms in on the lack of a brand. … Continue reading

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