Monthly Archives: April 2006

>The May 2006 issue of Fast Company hit my mailbox yesterday, and it got out of the blocks quickly with “Fast Talk: voices from the creative front lines,” interviews with five brand warriors from the world of sports. Except for … Continue reading →

>Professional organizations that support communicators – such as IABC, of which I’ve been a member for a good part of the past 20 years – are always saying that communicators need to earn a seat at the management table. They … Continue reading →

>I wish every corporate communications pro would read at least one short segment in Robert Scoble’s interview in Communication World. In answer to a question about organizations being threatened by blogs, the A-lister answers: “The fact of the matter is … Continue reading →

>I’ve been slow to post over the past few weeks because of travel, a number of thunder storms that forced me to shut down the computer during my evening sessions and the desire to catch up on much needed sleep. … Continue reading →

>On the way back from the National Agri-Marketing Association’s Trade Show and Conference in Kansas City this week, I came across this example of good brands going bad because of personal decisions. I say “personal” decisions because I don’t believe … Continue reading →

>A few posts back, I started a short series of posts about business basics including business cards, letterhead and websites. Today, I want to tackle the basic brochure. Since the explosion of the Internet – I was there when we … Continue reading →

>“Top performers are not enough” according to Mike Wagner in a post that points squarely at teamwork. The comments at the bottom of the post point out the trouble with teamwork: it rarely exists despite our constant lip flapping. Patti … Continue reading →