Monthly Archives: April 2006

May Fast Company opens with fast start

>The May 2006 issue of Fast Company hit my mailbox yesterday, and it got out of the blocks quickly with “Fast Talk: voices from the creative front lines,” interviews with five brand warriors from the world of sports. Except for … Continue reading

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Please put your hands up and back away from the table

>Professional organizations that support communicators – such as IABC, of which I’ve been a member for a good part of the past 20 years – are always saying that communicators need to earn a seat at the management table. They … Continue reading

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A little bit more of Scoble

>I wish every corporate communications pro would read at least one short segment in Robert Scoble’s interview in Communication World. In answer to a question about organizations being threatened by blogs, the A-lister answers: “The fact of the matter is … Continue reading

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How do you monitor blogs?

>I’ve been slow to post over the past few weeks because of travel, a number of thunder storms that forced me to shut down the computer during my evening sessions and the desire to catch up on much needed sleep. … Continue reading

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When personal decisions bring a brand down

>On the way back from the National Agri-Marketing Association’s Trade Show and Conference in Kansas City this week, I came across this example of good brands going bad because of personal decisions. I say “personal” decisions because I don’t believe … Continue reading

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Brochure basics

>A few posts back, I started a short series of posts about business basics including business cards, letterhead and websites. Today, I want to tackle the basic brochure. Since the explosion of the Internet – I was there when we … Continue reading

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The truth about teamwork

>“Top performers are not enough” according to Mike Wagner in a post that points squarely at teamwork. The comments at the bottom of the post point out the trouble with teamwork: it rarely exists despite our constant lip flapping. Patti … Continue reading

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