Monthly Archives: March 2006

Stop advertising!?

>Okay, I admit it. I got hooked by Mary Schmidt’s latest post titled “Advertising does nothing for the brand”. And while I’m not passionate about advertising, I will strongly defend advertising as brand building tool when used correctly. Fortunately for … Continue reading

Posted in Uncategorized | 4 Comments

Website basics

>Given the ubiquitous nature of the Internet these days, I’ve become a firm believer in investing in a website early on in the process of opening a business. I think it comes right after setting up the computer in the … Continue reading

Posted in Uncategorized | 2 Comments

Watch out, I’ve got the blog flu?

>Olivier Blanchard of the Brand Building Blog has sneezed on me as part of a experiment called the The Indie Virus. It’s a test designed by another blogger to measure the effectiveness of a viral campaign among the non-top-100 bloggers. … Continue reading

Posted in Uncategorized | 4 Comments

Letterhead basics

>Letterhead is one of those basic tools that I outlined in a post several days ago grouped closely with business cards. I didn’t include letterhead in the business card post because the post was already too long, so here is … Continue reading

Posted in Uncategorized | Leave a comment

Business card basics

>One of the first decisions a new business makes is what to put on its business cards. I suggest that a clear understanding of your brand – or the brand you expect to create – helps you decide the stock … Continue reading

Posted in Uncategorized | 8 Comments

Small business owners have small ideas about marketing

>Most entrepreneurs – deserving of the title – have great ideas. Many of these small business owners have unending passion for those ideas. They see how a product or service concept works and how it can make life better for … Continue reading

Posted in Uncategorized | 3 Comments

Be subversive: be courageous

>Now that you’ve figured the lay of the land, you’ve learned the issues and opportunities within your organization, you’ve crafted a brand promise and tried it out on your colleagues and managers, and you’ve started wearing the brand proudly, what … Continue reading

Posted in Uncategorized | Leave a comment

Word of mouth made simple

>If you’ve not figured out by now, I like things simple. That’s why I like Olivier Blanchard’s recent post on the brand builder blog. He’s just one of many marketers in the blogosphere who make Trout look really out of … Continue reading

Posted in Uncategorized | 1 Comment

Be subversive: be vocal

>Okay, you’re almost there. You’ve scoped out situation and discovered the organization’s brand promise. You’ve identified the key decision makers and the people who play key roles within the organization. Now, it’s time to speak up. Start living the brand … Continue reading

Posted in Uncategorized | Leave a comment

Be subversive: be connected.

>The brand warrior in training can start building a personal brand by getting connected to the people in an organization who make things happen as well as those who stop projects dead in their tracks. It’s fact-finding that goes far … Continue reading

Posted in Uncategorized | Leave a comment