A most unique introduction

Today, I was honored with a most unique introduction. A client contact introduced me to his board of directors by saying “This is Mark True, and what I like about Mark is his last name: True. I’ve come to admire the work he and his firm does because he’s not afraid to hurt someone’s feelings if it reflects the truth and helps his clients.”

I can live with that. That’s my story.

As I said in an previous post, consultants have to be willing to stick their necks out. They have to be willing to tell the client what they need to hear, not what they want to hear. If your consultant or agency or design firm isn’t willing to offend you once in awhile, fire them.

You deserve better.

Technorati Tags: , ,

This entry was posted in Uncategorized. Bookmark the permalink.

One Response to A most unique introduction

  1. >I can appreciate your satisfaction at hearing that introduction.I ask clients if anyone within their organization can ask this “blue jeans” question; do these jeans make me look fat? Just being able to ask the question is a start for most companies that need a entirely new level of honesty.Of course, if someone can answer, “no, it’s your hips that make you look fat”, you know you are on the path to becoming an effective company of brand owners.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s