>”Wait, just a minute here Mr. Brand Dude,” I hear many of you saying. “I just read you last post and I hear you saying Iowa has a brand problem, but how can that be? How can Iowa – or any government – have a brand?”
Easily. Every person or organization or entity has a brand – aka reputation, perception, promise – based on the experience people have with said person, organization or entity. Just ready Adam Ash’s post about New York City and you’ll see it’s a stronger brand – at least with this one person – that the whole darn U. S. of A!