Monthly Archives: February 2006

Branding at a different altitude

>I found an insightful and valuable branding blog today so I thought I’d pass it along to you. Aaron Dignan is a brand evangelist, so I like him already. I like his focus. I like the questions he asks. I … Continue reading

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Empowering brand managers give special treatment

>I believe executives who give their employees the tools and the freedom to live the company’s brand would be Jim Autry fans. They fully understand the first essay in his, Love and Profit: The Art of Caring Leadership: a very … Continue reading

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My good friend Jim Autry

>The other day, I started thinking about my good friend Jim Autry. It’s been a while since Jim and I got together. Actually, we’ve never gotten together. I first met Mr. Autry when he spoke to my graduate communications class … Continue reading

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McDonald’s gets healthy, again?

>If you’ve been over at McDonald’s “Open for discussion” blog, you might have read about the new new nutrition panel the golden arch people are considering. First, I believe there’s a huge brand disconnect between McDonald’s and healthy eating – … Continue reading

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A most unique introduction

Today, I was honored with a most unique introduction. A client contact introduced me to his board of directors by saying “This is Mark True, and what I like about Mark is his last name: True. I’ve come to admire … Continue reading

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>Houston soccer team blinks

>There’s a ruckus being raised in Houston over the name of the new (relocated) MLS franchise there. John Wagner of Houston’s Wagner Communications explains the situation in his blog post. In short it goes like this: The owners of the … Continue reading

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Bobby’s got a new brand and he’s showing it off in Daytona

>If you liked my earlier post about Bobby Labonte, or you’re just a fan, you’ll want to catch a glimpse of Bobby’s new brand in this weekend’s Daytona 500, the sports Super Bowl. He’s starting in the eighth position.Technorati Tags: … Continue reading

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A PR firm where creativity is queen!

>One of the most creative workspaces I’ve ever seen is at a PR firm. It’s been more than three years since I hired Denver’s JohnstonWells Public Relations at my last client-side job, but I thought of those ladies today while … Continue reading

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Bobby Labonte gets rebranded: will fans follow?

>Bobby Labonte made me a NASCAR fan a few years ago. After turning his expensive race car into a pile of scrap metal, he told an interviewer that he just screwed up and didn’t drive the car very well. I … Continue reading

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What’s worse: the story or that extra blade on the end?

>I really get irritated when the critics say marketers create needs for their product. To some extent, that’s true: do we really need iPods, cars that can go 100 miles per hour and Botox? For the most part, however, we … Continue reading

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