>A friend recently suggested that my posts were rather long for a someone trying to shorten his copy. While I admit that’s my goal, I’m also getting a little frustrated with the widespread emphasis on short copy that seems to be chasing me. See this post for more about copy length.
So my question is: Do we have a problem with long copy, or do we have a problem with long, BAD copy? Isn’t short BAD copy as much of a letdown as long BAD copy? How about if we just seek GOOD copy, no matter the length.