>In another post, I mentioned the book Denison, Iowa. In the pages of that story about secrets was another that gave me reason to pause. Author Dale Maharidge, in a passage describing Teddy Roosevelt, writes: “Roosevelt owned a ranch in North Dakota and by many accounts was a poseur: he wore ornate cowboy costumes and buckskins that no real rancher would ever by caught in.” Later, he tells the reader that Roosevelt designed his own uniform…the one he wore while riding up San Juan Hill!
I was (sort of) crushed. That was such a great story…Teddy and the Roughriders, all that leather fringe in those old photographs. And it was fake. I’ll never be able to hear the name “Teddy Roosevelt” again without questioning whatever comes after it.
His brand will forever suffer in my eyes because it’s not truthful. How sad.
That’s a huge problem for all brands. One of the key attributes for a successful brand is its truthfulness. How many organizations are fooling themselves about their brand.
- How many employees think they are about “quality,” but take short cuts all the time in the name of saving money or speeding production or making the boss happy?
- How many owners think they are about “customer service” yet have store hours that are convenient for them, not their customer?
- How many organizations think they are about integrity yet are known by their suppliers for unethical dealings?
How many brands are poseurs? Is your brand one of them?