Comments for Brand happens.

Comment on Let ‘em go. They’ll come back, to Iowa. by Jody

Jody — Sun, 20 Mar 2011 19:18:02 +0000

As a person who wanted nothing more than to escape Iowa and who returned after 10 years I haven to agree. Let them go and when they come home they will bring back ideas, inspiration and passion.

Comment on Engage everyone in brand management by Grandpa Jim

Grandpa Jim — Tue, 02 Dec 2008 02:54:00 +0000

>Is this the Mark True from the Dairy business? Just happened to see you are the guest speaker at the IABC luncheon…something I miss now that I am retired from USPS…maybe there is still time to make an imprint? jstorda@aol.com, or askgrandpajim@blogspot.com

Comment on Jim Wier is my hero! by jim

jim — Thu, 09 Aug 2007 21:11:00 +0000

>Mark; I just ran accross your blog. Thanks for the nice words. It really was very easy to make the decision not to tarnish the Snapper Brand. I would be happy to give you an autograph ” you get what you pay for” You can reach me at jwier1@wi.rr.com

Comment on Be subversive! by kirsten

kirsten — Fri, 22 Dec 2006 22:09:00 +0000

>Mark, brilliant blog post. Ken MacLeod said it best: “sadly, nothing subversive can survive the mainstream.”kindly,kirsten

Comment on A truth about truth by Mark true

Mark true — Wed, 27 Sep 2006 19:03:00 +0000

>You’re absolutely right, Drew. They don’t want to know the truth because it might limit them….limit them to certain niches, certain geographic areas, certain products. It might force them to make courageous decisions!

Comment on A truth about truth by Drew McLellan

Drew McLellan — Tue, 26 Sep 2006 05:06:00 +0000

>It seems a bit odd to post to a blog about helping people discover their truth and then thanks to user error — accidentally post it anonymously!!Let’s see if my 2nd attempt works a little better.Geez.Drew

Comment on A truth about truth by Anonymous

Anonymous — Tue, 26 Sep 2006 05:04:00 +0000

>Hey Mark,I think you’re right. In some cases, companies purposefully allow the truth to be a moving target, based on how they want to manipulate their audiences.But, more often than not — the truth is a moving target because no one has done the due diligence of helping them actually discover their brand truth. You can not be true to what you don’t know. If the management team can’t articulate the brand promise, how in the world can we expect their employees to be?They need professional help to actually find the truth. That’s why you and I have jobs, my friend!Drew

Comment on Wrong too many times to hide by Sandra Renshaw

Sandra Renshaw — Thu, 10 Aug 2006 02:35:00 +0000

>Love the inflatable dairy cow story! I enjoy reading your posts.

Comment on Everybody has a story by Maria Palma

Maria Palma — Fri, 14 Jul 2006 06:59:00 +0000

>I do agree with you in that everybody has a story to tell. Stories can motivate, inspire, and help others. Stories let people know that you’re not “just” another company.

Comment on I met a zombie in Ogallala by Tom Vander Well

Tom Vander Well — Wed, 14 Jun 2006 14:17:00 +0000

>Go back to McDonalds. I will never give you grief about visiting the golden arches again! Thanks for posting, Mark. Good to have you back