Category Archives: What were they thinking

Who made THIS decision?

Marketing apostate or grower

Posted on May 3, 2012 by

I understand some organizations don’t get marketing. It’s difficult to understand the emotional connections that build brand loyalty when you’re focused on incremental improvements in quality, reducing input costs and monitoring daily sales revenues. The leaders that give lip service … Continue reading →

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Another brand disconnect

Posted on January 18, 2006 by

>Mike Sansone shares a story about his recent visit to CompUSA, and the disconnect between promise and performance. It’s another example of what happens when truth is not part of the brand. In this case, CompuUSA thought branding meant a … Continue reading →

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