Category Archives: Uncategorized

>We were munching down on our $3.95 piece of chocolate cake in a small bakery along the Blue River running through Breckenridge, Colorado last week. Eating didn’t slow us down from making plans for our next meal, and we asked … Continue reading →

>We managed to survive a six-day vacation across three states without once stopping at the Golden Arches, but we did meet a zombie at an Ogallala, Nebraska Wendy’s. It was a clear summer evening, and darkness hung in the air … Continue reading →

> The Brand Warrior was on vacation last week, driving across Iowa, Nebraska and Colorado for a few days in the mountains. You don’t earn the title “brand warrior” by shutting down for a few days, so brand observations kept … Continue reading →

>In no other business, in my humble opinion, is brand more clearly defined as a reputation than in the auto repair business. That’s a sensitive subject today because I took our 2000 Town and Country Van in for an oil … Continue reading →

>Brand ownership isn’t easy. In fact, its very difficult because we’ve all been taught to suppress our natural creativity. The only time we take our eyes off the bottom line is when we wrap our hands around what Hugh McLeod … Continue reading →

>Mike Wagner’s done it again. He’s lobbed a timely brand-centric post linking moments of truth in the family with brand moments of truth in business. He cites the mom-delivered line “That’s how we do things in this family” as the … Continue reading →

>I went to a going-away party for my wife’s co-worker and discovered the power and longevity of a personal brand. At the party, a guy name Jerry sat down next to me and introduced himself. He had spent a lifetime … Continue reading →

>If you want to combine your marketing interests with your sports interests, check out the Sports Logo Pundit Blog. The guy’s admittedly an amateur design critic, and he’s sometimes a bit harsh in his commentary – such as on the … Continue reading →

>First of all, I’m a soccer fan. I’ve played the game – slowly and rather awkwardly – for more than 20 years and watched it with interest for about 10 years. It’s a sport, not unlike baseball, that takes a … Continue reading →