Category Archives: Uncategorized

While I’m between full-time employers, I’m working a part-time job in big-box retail to pay the bills. I’m also learning some value brand lessons, including this one: Focus on the employee orientation – The best opportunity to maintain an amazing … Continue reading →

>The doorbell rang, earlier tonight and a neighbor, wearing a harness filled with a little baby, asked me to come restart her mower. When I arrived, I quickly started the mower and proceeded to mow the lawn, not wishing to … Continue reading →

In my last post, I wrote about truth. I think truth is often a casualty in business, a victim of ego. Few people are willing to admit the truth when it makes them look bad, or has the potential to … Continue reading →

>It was in my second job, as an editor of a company publication for a large insurance company, that I first learned the power of truth. And what people will do to avoid it. I was writing a typical article … Continue reading →

>As an editor of a small trade magazine, I learned that everybody has a story. Even though I was a freshly graduated communications major, it was my job to figure it out. I stumbled across a job at a small … Continue reading →

>On the recent trip to Colorado, I had the opportunity to see how two organizations use their manufacturing operation as a brand building tool, and realize that there are more than one way to tell a story. First up was … Continue reading →

>I’m backtracking on my earlier post that soccer’s got a brand problem. If we use Kathy Sierra’s love/hate model, I think soccer – specifically soccer in the U.S. – will be just fine. MLS fans are showing up, teams are … Continue reading →