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Does faith fit in a brand promise?
I first published this post in early 2009, on an earlier version of Brandhappens.com, but I think it’s still a great question. At the very end of Chapter 14 in Paul’s letter to the church in Rome, he made this … Continue reading
Lessons from retail: go all in on the employee orientation
While I’m between full-time employers, I’m working a part-time job in big-box retail to pay the bills. I’m also learning some value brand lessons, including this one: Focus on the employee orientation – The best opportunity to maintain an amazing … Continue reading
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Embrace your milestone moments
This is an updated version of a post from the past, on a different version of Brandhappens.com. I think it still has a message worth repeating… This coming May 20th will be the 15th anniversary of my heart attack. Yes, … Continue reading
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Tagged brand, brand warrior, communications, Iowa, marketing
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Hey customers: clean up your act in aisle 3
I’ve been working part-time in big-box retail for a couple of months now, and the biggest surprise I’ve had is the amount of time – and payroll – spent on just cleaning up after customers. When someone chooses a red … Continue reading
Engage everyone in brand management
>The doorbell rang, earlier tonight and a neighbor, wearing a harness filled with a little baby, asked me to come restart her mower. When I arrived, I quickly started the mower and proceeded to mow the lawn, not wishing to … Continue reading
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Wrong too many times to hide
In my last post, I wrote about truth. I think truth is often a casualty in business, a victim of ego. Few people are willing to admit the truth when it makes them look bad, or has the potential to … Continue reading
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A truth about truth
>It was in my second job, as an editor of a company publication for a large insurance company, that I first learned the power of truth. And what people will do to avoid it. I was writing a typical article … Continue reading
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Everybody has a story
>As an editor of a small trade magazine, I learned that everybody has a story. Even though I was a freshly graduated communications major, it was my job to figure it out. I stumbled across a job at a small … Continue reading
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A tale of two tours
>On the recent trip to Colorado, I had the opportunity to see how two organizations use their manufacturing operation as a brand building tool, and realize that there are more than one way to tell a story. First up was … Continue reading
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Me dost think thou protests too much about soccer
>I’m backtracking on my earlier post that soccer’s got a brand problem. If we use Kathy Sierra’s love/hate model, I think soccer – specifically soccer in the U.S. – will be just fine. MLS fans are showing up, teams are … Continue reading
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