Category Archives: Uncategorized

I’m not a fan of “buy local” campaigns when loser brands try to guilt you into buying their inferior products from people who could care less, just because you live in the same zip code. I said the same thing … Continue reading →

While I’m between full-time employers, I’m working a part-time job in big-box retail to pay the bills. I’m also learning some value brand lessons, including this one: Focus on the employee orientation – The best opportunity to maintain an amazing … Continue reading →

>The doorbell rang, earlier tonight and a neighbor, wearing a harness filled with a little baby, asked me to come restart her mower. When I arrived, I quickly started the mower and proceeded to mow the lawn, not wishing to … Continue reading →

In my last post, I wrote about truth. I think truth is often a casualty in business, a victim of ego. Few people are willing to admit the truth when it makes them look bad, or has the potential to … Continue reading →

>It was in my second job, as an editor of a company publication for a large insurance company, that I first learned the power of truth. And what people will do to avoid it. I was writing a typical article … Continue reading →

>As an editor of a small trade magazine, I learned that everybody has a story. Even though I was a freshly graduated communications major, it was my job to figure it out. I stumbled across a job at a small … Continue reading →

>On the recent trip to Colorado, I had the opportunity to see how two organizations use their manufacturing operation as a brand building tool, and realize that there are more than one way to tell a story. First up was … Continue reading →