Author Archives: marktruebrandwarrior

In my last post, I wrote about truth. I think truth is often a casualty in business, a victim of ego. Few people are willing to admit the truth when it makes them look bad, or has the potential to … Continue reading →

>It was in my second job, as an editor of a company publication for a large insurance company, that I first learned the power of truth. And what people will do to avoid it. I was writing a typical article … Continue reading →

>As an editor of a small trade magazine, I learned that everybody has a story. Even though I was a freshly graduated communications major, it was my job to figure it out. I stumbled across a job at a small … Continue reading →

>On the recent trip to Colorado, I had the opportunity to see how two organizations use their manufacturing operation as a brand building tool, and realize that there are more than one way to tell a story. First up was … Continue reading →

>I’m backtracking on my earlier post that soccer’s got a brand problem. If we use Kathy Sierra’s love/hate model, I think soccer – specifically soccer in the U.S. – will be just fine. MLS fans are showing up, teams are … Continue reading →

>We were munching down on our $3.95 piece of chocolate cake in a small bakery along the Blue River running through Breckenridge, Colorado last week. Eating didn’t slow us down from making plans for our next meal, and we asked … Continue reading →

>We managed to survive a six-day vacation across three states without once stopping at the Golden Arches, but we did meet a zombie at an Ogallala, Nebraska Wendy’s. It was a clear summer evening, and darkness hung in the air … Continue reading →

> The Brand Warrior was on vacation last week, driving across Iowa, Nebraska and Colorado for a few days in the mountains. You don’t earn the title “brand warrior” by shutting down for a few days, so brand observations kept … Continue reading →

>In no other business, in my humble opinion, is brand more clearly defined as a reputation than in the auto repair business. That’s a sensitive subject today because I took our 2000 Town and Country Van in for an oil … Continue reading →